Alzheimer's Society
As a dementia sufferer’s memory begins to fade, it’s easy to forget about the devastating impact this terrible condition has on close family and friends. The Alzheimer’s Society wanted to focus on how their lives are destroyed by dementia, as much as their loved one’s life.
Agency: Leo Burnett/Arc
Fiat
As people head south during the summer months, so do car sales. I helped turn that around by focusing on how much people could save with Fiat’s finance offer. This meant they didn’t have to scrimp and could afford to have a Flake in their ice cream, turning it into a 99 (a special treat we all remember from our childhood).
Fiat Professional
Fiat wanted tradespeople to consider their Professional range as a serious contender in the UK commercial vehicle market. I created two mail packs they could use every day at work while showing off Fiat Professional’s class-leading load dimensions throughout the range.
