Content Film
McDonald’s puts on an annual Europe-wide football tournament for their restaurant staff. They wanted to put a highlights film together to show off internally. I thought a much better idea was to show off this fantastic event to the world.
I wrote a human-interest story that involved the winning team going to the World Cup and one of their players meeting his football hero (and then persuaded the client to pay for it). Thankfully they did, and the result is a beautiful, heartfelt film that gained a load of PR and goodwill towards McDonald’s. Back of the net!
Agency: Leo Burnett
McDonald's Winter Menu
Every winter McDonald’s launch a tasty new winter menu. My challenge was to make it the only option for anyone wanting to warm themselves up at this chilly time of year.
McDonald's Fruitizz
How do you give parents a valid reason to take their kids to McDonald’s? By highlighting the, er… healthy qualities of McDonald’s Fruitizz of course.